Solution Overview

The weather audience’s experience is changing in a big way. Augmented intelligence (AI) and automation are taking massive leaps forward in the detection of weather and traffic conditions, going beyond what is humanly possible.


The Weather Company’s Max Engage with Watson enhances your storytelling and powers capabilities into this new cognitive era of broadcasting, so your station will not be left behind.


Max Engage with Watson offers an automated, life-planning mobile experience that can increase your number of mobile video views by up to 13x – and helps you be first to air with vital information that keeps your audience safe.

Customer Challenges

  • Inability to increase engagement and revenue
  • Unable to auto-generate mobile content
  • Lack of micro targeting

Features and Benefits

  • Post new content simultaneously across all digital platforms to boost video views and ad revenue.


  • Leverage AI to meet your audience’s demand for mobile content throughout the day.


  • Use geofencing technology to target affected users​.

  • Type of Space
  • Primary Purpose
    Analytics/Usage Monitoring
  • Maturity
    5 - Customer Deployed at Scale
Vendors Used


Solution Number